Phone: 01642 989843

Email: hello@hartsoncreative.co.uk

Shiokatsu Deep-Sea Spring Water Salt

Based in Setouchi, Japan, Shiokatsu produces a rare deep-sea spring water salt harvested from naturally occurring underwater springs. Renowned for its exceptionally clean flavour and mineral-rich composition, the salt is prized by chefs and food enthusiasts, while also being used in boutique wellness spas and saunas for its natural therapeutic qualities.

Hartson was commissioned to refresh the Shiokatsu brand for a Western audience, creating an identity that felt more contemporary while respecting the company’s heritage. Rather than starting from scratch, the rebrand focused on evolving the existing visual language, utilising a similar illustrated seascape that reflected the salt’s unique origin, while removing the barrel sauna imagery to create a cleaner, more versatile identity.

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