Working with OnCourtAI, an AI-powered tennis coaching platform, Hartson Creative developed a fresh social media campaign designed to stand out in a crowded market. Replacing the generic stock-based templates previously used, the new creative direction captures the speed, energy and athleticism of tennis through dynamic player movement and bold graphic compositions.

Using OnCourtAI’s corporate colour palette throughout, the campaign creates a distinctive and consistent visual identity that reflects the innovation behind the platform. The result is a series of eye-catching social assets that strengthen brand recognition, increase engagement and give OnCourtAI a far more memorable presence across its digital channels.